Hope Hospitality
Brand Design
OVERVIEW
Hope Hospitality is a non-profit that connects hospitals and hotels to provide needed lodging and transportation for displaced families in need. Many of these families leave their homes and even travel out of state to accompany loved ones receiving medical care. While the patient is in the hospital, where does their family stay? Hope Hospitality finds hotel rooms for them free of charge.
Founder Jesse Lambert asked me to create a brand identity for Hope Hospitality. It needed to represent the hope and relief that comes to displaced families when they realize they don't have to figure out where to stay. The logo I created is a a family embracing to form an H, highlighted by a band across the center to represent HH keeping families together during hard times.
