Happy Crowds
Brand Design
OVERVIEW
Happy Crowds is a social club that hosts events for young single professionals in Salt Lake and Utah counties. It provides a place for people to hang out, make friends, and belong.
To celebrate their first year of operation, Happy Crowds founder MiKayla Nelson hired me to execute a full rebrand. I created a logo family that emphasizes the smiles that Happy Crowds brings to the faces of its attendees. This brand identity has helped the event planning business increase its following and attendance through brand consistency.
