4 Girls in a College Apartment
Brand Design
OVERVIEW
Four girls. One goal. 4 Girls in a College Apartment is the story of four college roommates who make a pact to find love in one week. One girl is in a poorly defined situationship and another has never kissed a boy, but they all agree to the pact. Hearts flutter, dating apps are swiped on, and DTRs occur while on this quest for love.
Director Will Baird asked me to create a brand identity, theater program and various promotional assets for his play. The roommate blood pact is made on the couch of their apartment, so I kept the couch front and center in the promotional materials. The main flyer art of the girls on the couch is pulled directly from a scene in the show. Purple is used as a gender-neutral brand color to keep the focus on the girls without alienating their male co-stars and men in the audience. This show was performed only once and had over 200 people in attendance.
